About
Our story
Cities are full of extraordinary moments that never meet. BOOKTOUR connects them — into journeys you can follow step by step, anywhere in the world.
We believe the best way to know a place is to follow it — one chapter at a time, in the right order, at the right hour.
What BOOKTOUR is and is not
BOOKTOUR is not
- A travel agency
- A generic city guide
- A review site
- A ticket shop
BOOKTOUR is
- A platform for discovering, creating, downloading and following structured experiences
- In any city and country — with no limit on place or topic
- Built around your dates, interests, time and budget
- Designed to work fully offline
Why BOOKTOUR.APP
You know where you’re going. Not what’s worth it when you’re there.
BOOKTOUR.APP was created to solve a simple but persistent problem: people often know where they are going, but they do not know what is genuinely worth experiencing at the exact time they will be there. Useful information is scattered across search engines, social media, venue websites, event calendars and booking services, leaving users to assemble the experience themselves.
BOOKTOUR.APP brings those fragments together as clear, structured journeys. A user selects a city, dates and interests, then discovers a focused experience that can connect places, food, culture, entertainment, shopping, literature, business or local life in one route. The journey can be saved in advance and followed step by step, including offline use when travelling without mobile data.
The platform is designed to help both sides of the experience. Users receive relevant, practical journeys instead of endless lists. Cities, institutions, venues, organizers, local businesses and independent creators gain a meaningful way to reach people precisely when their offer is relevant.
BOOKTOUR.APP is not limited to tourism. Any connected sequence of places, activities, events, knowledge or scheduled stops can become a BOOKTOUR journey.
What we stand for
Four principles behind every journey
- 01
Curated
A few highly relevant journeys instead of thousands of unlinked options. Every one made by a person who knows the place.
- 02
Connected
Stops belong together. Distances, timings and opening hours are part of the design, not an afterthought.
- 03
Offline-first
A journey should work in a basement jazz club, on a mountain or in airplane mode. So everything downloads.
- 04
Transparent
Paid placements are always labeled. Relevance comes first — always.
The company behind it
ZOE MILANO d.o.o.
BOOKTOUR.APP is owned, conceived and developed by ZOE MILANO d.o.o.
ZOE MILANO d.o.o. is an internationally oriented technology company that develops digital platforms, SaaS products, B2B ecosystems, mobile applications and white-label solutions for companies, institutions, cities and organizations.
The idea for BOOKTOUR.APP grew from ZOE MILANO’s experience in developing destination platforms, offline journey technology, regional business ecosystems and digital products that connect users with relevant places, services, content and partners. Through this work, the company identified the need for a broader global system: one platform that could transform scattered information into structured experiences that are easy to discover, follow, publish and eventually book or distribute.
ZOE MILANO conceived BOOKTOUR.APP as both a recognizable consumer platform and scalable digital infrastructure. The long-term vision is to enable a journey created once to be presented through BOOKTOUR.APP, a partner website, a city or destination platform, a hotel service, an organization or a dedicated white-label application.
One journey, many channels
- BOOKTOUR.APP
- Partner websites
- City & destination platforms
- Hotel services
- Organizations
- White-label apps
Join us